Affinity Fine Wine

About Us

Aaron Horton

Affinity Wines, founded by This e-mail address is being protected from spam bots, you need JavaScript enabled to view it to represent high quality wine brands out of California, is a brand building sales and marketing organization specifically for the wine industry.

We are what you call “Pavement Pounders” dedicated to building relationships with distributors and key accounts to ensure your wine receives the attention it deserves.

Affinity Wines was created by Aaron through the mindset that very few companies offer a “Street First” mentality when it comes to selling wine. With 10 years of industry experience both in fine wine and distilled spirits, Aaron is a veteran at working closely with key accounts and distributors across the country to establish brand awareness, distribution, and as a “go to” for offering high quality wines at a great value.

Aaron partnered with four brand owners in California to establish the Affinity portfolio. Spearheaded by Jeff O’Neill, co-owner of Xtant Wines, along with Dan Donahoe (Teira Wines), Jeff Gaffner (Saxon Brown Wines) and Lawrence Vosti, co-owner of Xtant Wines, we combined to form a three tiered pricing portfolio to cover a broad range of varietals and target wine lovers of all facets.

Who do we represent?

Affinity Wines represents the most talented winemakers and brand owners in the industry. Aaron is passionate about wine and feels strongly that “no matter how good you are at selling, what ‘s in the bottle matters most.”

Currently our portfolio is California driven with wines out of Napa Valley and several appellations within Sonoma County.

What area do we cover?

Affinity Wines is a national company with a primary focus on the East Coast. We have established distributor relationships from Florida to Massachusetts and everything in between.

Who are our distributors?

We choose distributors based on what we stand for and what our brand owners expect by choosing us to represent them. Our distributors are as passionate about wine as we are and are capable of giving our portfolio good focus and exposure to the markets they represent.

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